ICSE Class 10 Mass Media and Communication Sample Paper 2025 with Solutions

SECTION A

(Attempt all questions.)

Question 1 [20]

Choose the correct answers to the questions from the given options.

(Do not copy the question, write the correct answers only.)

(i) Assertion (A): Merchandise as a new way of advertising is one of the effective ways to ensure brand recall.
Reason (R): Combining a marketing strategy for two related products can result in increasing of customer base. [1 Mark]
(A) Both Assertion and Reason are true, and Reason is the correct explanation for Assertion.
(B) Both Assertion and Reason are true, but Reason is not the correct explanation for Assertion.
(C) Assertion is true and Reason is false.
(D) Both Assertion and Reason are false.

Answer: (B) Both Assertion and Reason are true, but Reason is not the correct explanation for Assertion.

Both statements are individually true concepts in marketing, but the reason explains multi-product synergy rather than the specific mechanics of merchandise brand recall.

Teacher's Note:
a) Merchandise acts as a tangible reminder of a brand, aiding continuous brand recall.
b) Students must carefully evaluate whether the reason logically derives from the assertion or is merely a separate true fact.

(ii) Television is a very expensive medium. This is due to: [1 Mark]
(A) Expensive production costs and complex devices
(B) Expensive imports and exports
(C) Rarity of resources
(D) Lack of users

Answer: (A) Expensive production costs and complex devices

Television production requires sophisticated equipment, technical crew, and high setup costs.

Teacher's Note:
a) Television combines audio and visual elements requiring high-end technology.
b) High financial investment is a defining characteristic of broadcast mass media.

(iii) ____________ or online marketing, refers to advertising and marketing efforts that use the Web and email to direct sales via electronic commerce, in addition to sales leads from websites or emails. [1 Mark]
(A) Soft marketing
(B) Internet marketing
(C) Social marketing
(D) Broadcast marketing

Answer: (B) Internet marketing

Internet marketing leverages digital channels, websites, and emails for commercial transactions.

Teacher's Note:
a) Internet marketing is synonymous with online or digital marketing strategies.
b) E-commerce integration distinguishes internet marketing from traditional promotional channels.

(iv) ____________ is a commonly used consumer-oriented sales promotion technique. [1 Mark]
(A) Coupons
(B) Contests
(C) Samples
(D) All of the above

Answer: (D) All of the above

Coupons, contests, and free samples are all standard tools used to stimulate immediate consumer demand.

Teacher's Note:
a) Consumer-oriented promotions target the end-user directly.
b) Memorize the distinction between trade promotions and consumer promotions.

(v) ____________ is the monetary value of a product or a service that is paid for by the customer. It is a revenue-generating component of the firm. [1 Mark]
(A) Promotion
(B) Place
(C) Price
(D) Product

Answer: (C) Price

Price represents the cost exchanged by a buyer for acquiring a product or service.

Teacher's Note:
a) Price is the only element in the marketing mix that generates revenue, while others incur costs.
b) Understand the 4 Ps of marketing: Product, Price, Place, and Promotion.

(vi) ____________ television is a system of delivering television programming to consumers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, light pulses through fibre-optic cables. [1 Mark]
(A) Cable
(B) Satellite
(C) Digital
(D) Online

Answer: (A) Cable

Cable television transmits signals directly to subscribers through physical cables.

Teacher's Note:
a) Cable television replaced or supplemented broadcast antenna reception in urban homes.
b) Fiber-optic cables have significantly enhanced the bandwidth and clarity of modern cable television.

(vii) ____________ Advertising is less intrusive and less likely to be skipped as it is integrated in the storyline of the movie or TV show. [1 Mark]
(A) Consumer
(B) Trade
(C) Covert
(D) Product

Answer: (C) Covert

Covert advertising seamlessly embeds branded products into entertainment media without explicit commercial breaks.

Teacher's Note:
a) Covert advertising is also known as embedded marketing.
b) It prevents viewer avoidance tactics like channel surfing or ad-skipping.

(viii) Communication which is specific and meaningful supported by facts and figures is said to be ____________. [1 Mark]
(A) Concrete
(B) Concise
(C) Complete
(D) Competent

Answer: (A) Concrete

Concreteness in communication means being specific, definite, and vivid rather than vague or abstract.

Teacher's Note:
a) Concreteness relies on solid data, facts, and figures.
b) Do not confuse concreteness (specificity) with conciseness (brevity).

(ix) Assertion (A): Organisational Barriers include barriers to communication that may be seen in the workplace.
Reason (R): Workers may be afraid to report a mistake out of fear of being fired. [1 Mark]
(A) Both Assertion and Reason are true, and Reason is the correct explanation for Assertion.
(B) Both Assertion and Reason are true, but Reason is not the correct explanation for Assertion.
(C) Assertion is true and Reason is false.
(D) Both Assertion and Reason are false.

Answer: (A) Both Assertion and Reason are true, and Reason is the correct explanation for Assertion.

Fear of negative consequences arising from strict organisational hierarchies is a classic example of an organisational barrier.

Teacher's Note:
a) Organisational policies and culture directly impact employee communication flow.
b) Fear-based workplace environments stifle transparent communication.

(x) In the two photos above, the editing tool of ____________ has been used to alter the appearance of the photo. [1 Mark]
(A) Contrast
(B) Cropping
(C) Brightness
(D) Colour grading

[Figure: Two side-by-side monochrome architectural photos of a government building complex, where the left photo has normal exposure and the right photo has significantly increased luminance/highlights.]

Answer: (C) Brightness

The visual comparison clearly shows an adjustment in the overall lightness and illumination levels of the image.

Teacher's Note:
a) Brightness control alters the overall dark or light tone of a photograph.
b) Examine visual cues carefully in image-based questions before selecting the editing tool.

(xi) Which of the following is NOT a principle of communication? [1 Mark]
(A) Transactional
(B) Interactive
(C) Punctuated
(D) Physical

Answer: (D) Physical

Transactional, interactive, and punctuated are recognised characteristics or principles of communication models, whereas physical is a type of barrier or environment.

Teacher's Note:
a) Communication principles describe how messages are exchanged and perceived.
b) 'Physical' typically refers to communication barriers or mediums rather than a functional principle.

(xii) Which of the following is not a component of page making? [1 Mark]
(A) Colour
(B) Thickness
(C) Typography
(D) Page weight

Answer: (B) Thickness

Page making (layout design) involves visual elements like colour, typography, and layout weight, not physical material thickness.

Teacher's Note:
a) Page making focuses on visual composition and graphic arrangement.
b) Physical attributes like paper thickness pertain to printing production rather than page layout design.

(xiii) Which of the following is not at example of an image format? [1 Mark]
(A) JPEG
(B) TIFF
(C) MP3
(D) PNG

Answer: (C) MP3

MP3 is an audio compression format, whereas JPEG, TIFF, and PNG are image file formats.

Teacher's Note:
a) Always distinguish between file formats for audio, video, and images.
b) MP3 stands for MPEG Audio Layer III.

(xiv) ____________, in simple words, means arranging the elements in an image in a way that fulfils the purpose of the photo. [1 Mark]
(A) Perspective
(B) Formatting
(C) Viewpoint
(D) Composition

Answer: (D) Composition

Composition refers to the placement and arrangement of visual elements within a frame.

Teacher's Note:
a) Good composition guides the viewer's eye to the main subject.
b) It is a foundational concept in both photography and graphic design.

(xv) In the above image the design principle of ____________ has been used to draw attention to the subject. [1 Mark]
(A) Balance
(B) White Space
(C) Repetition
(D) Variety

[Figure: A rectangular frame with a large area of blank/empty space surrounding a small cluster of three dark circular dots placed towards the lower centre.]

Answer: (B) White Space

The expansive empty area surrounding the small cluster isolates the subject and draws immediate visual focus.

Teacher's Note:
a) White space (negative space) creates contrast and reduces visual clutter.
b) It effectively directs viewer attention to focal points in design layouts.

(xvi) ____________ was the first of its kind television that was purchased by people for their homes. [1 Mark]
(A) HDTV
(B) CRT
(C) Plasma
(D) QLED

Answer: (B) CRT

Cathode Ray Tube (CRT) televisions were the earliest commercially manufactured home television sets.

Teacher's Note:
a) CRT technology dominated household television displays for decades before flat screens.
b) Understand the chronological evolution of display technologies.

(xvii) The primary source of revenue for newspapers is ____________. [1 Mark]
(A) Subscriptions
(B) Donations
(C) Advertising
(D) Sales

Answer: (C) Advertising

Advertising space sales generate the major share of financial revenue for print media houses.

Teacher's Note:
a) Newspaper cover prices alone are rarely sufficient to cover publishing costs.
b) Commercial advertisements subsidize print costs for consumers.

(xviii) The order of entries in a newspaper is based on ____________. [1 Mark]
(A) Eye movement
(B) Concentration
(C) Logic
(D) Spoken language

Answer: (A) Eye movement

Newspaper layouts and headline placement follow natural human reading patterns and eye movement tracking.

Teacher's Note:
a) Visual hierarchy in print design respects how readers scan pages.
b) Important news is positioned prominently where eyes naturally land first.

(xix) 'PR' as a marketing communication term stands for ____________. [1 Mark]
(A) Public Relations
(B) Public Response
(C) Public Responsibility
(D) Press Release

Answer: (A) Public Relations

Public Relations (PR) manages the spread of information between an organisation and the public.

Teacher's Note:
a) PR builds mutually beneficial relationships between organisations and their publics.
b) Do not confuse PR with direct advertising or press releases, which are tools within PR.

(xx) Which of the following is NOT part of Advertising? [1 Mark]
(A) Comparing products with competitors' products
(B) Billboards, posters and pamphlets
(C) Samples
(D) Guest speakers

Answer: (D) Guest speakers

Guest speakers form part of events, public relations, or educational forums, not direct advertising campaigns.

Teacher's Note:
a) Advertising involves paid, mass-media promotional messages.
b) Comparative ads, billboards, and product samples are established advertising and promotional tools.

Question 2

(i) State whether the following are true or false: [5 Marks]
(a) Every element on a page exerts a visual force also known as visual weight that attracts the eye of the reader.
(b) Hard news focuses on important news such as politics.
(c) Cropping means to remove any undesired parts of an image and is one of the most basic editing techniques.
(d) Physical barriers to communication may occur due to natural phenomena such as thunderstorms or rains.
(e) SD television is the highest definition of television.

Answer:
(a) True
(b) True
(c) True
(d) True
(e) False

Teacher's Note:
a) SD (Standard Definition) is lower than HD, 4K, and 8K resolutions.
b) Read each statement carefully to identify foundational terminology in media studies.

(ii) Match the following: [5 Marks]

Answer:
(a) World War II - 4. Halt of Television production
(b) Masthead - 1. Forehead of a Newspaper
(c) Coherence - 2. One of the seven Cs of communication
(d) LCD - 5. Liquid Crystal Display
(e) Goodwill - 3. Value of the reputation of a brand

Teacher's Note:
a) World War II caused commercial television production to halt as industries diverted resources to the war effort.
b) Verify matching pairs carefully against core textbook definitions.

Question 3

Read the passage given below and answer the questions that follow:

After a long, hot day at school, a subject teacher found her eight-year-old students to be fatigued and irritable. They were not paying attention to her teaching and seemed as though they had no energy left. She asked them all to stand up and stretch. They then spoke about various sports for a few minutes before returning to their scheduled class. As a result, the students were able to complete the day's work. No homework was assigned.

(i) How is the above passage an example of a barrier to communication? [2 Marks]

Answer:
1. Fatigue and irritability cause psychological and physiological barriers in communication.
2. Tired minds prevent students from processing information, leading to a lack of attention and understanding.

Teacher's Note:
a) Physical exhaustion directly affects cognitive receptiveness.
b) Psychological discomfort blocks message transmission between teacher and student.

(ii) Briefly explain how the teacher's actions overcame this barrier to communication. [2 Marks]

Answer:
1. Physical stretching and a brief, engaging conversation about sports provided relief from stress.
2. It refreshed the students' minds, made them feel comfortable, and re-engaged their attention for learning.

Teacher's Note:
a) Short breaks help reset mental focus in educational settings.
b) Changing the activity removes physiological fatigue.

(iii) Provide any three examples of barriers in communication that a student may experience in school. [3 Marks]

Answer:
1. Physical barriers: Heat, noise pollution, uncomfortable furniture, or excessive distance from the board.
2. Semantic barriers: Language barriers, lack of understanding, jargon, or unknown concepts.
3. Psychological barriers: Fear of failure, peer pressure, or bullying.

Teacher's Note:
a) Classify communication barriers correctly into physical, semantic, and psychological types.
b) Provide clear, school-based examples as requested.

(iv) Mention any three ways, other than the above, which a modern school can overcome barriers in communication between teachers and students. [3 Marks]

Answer:
1. Use of interactive technology and digital learning tools.
2. Providing translators, assistive devices, or visual aids for diverse learners.
3. Incorporating regular feedback sessions and open communication channels.

Teacher's Note:
a) Modern schools leverage technological aids to enhance clarity.
b) Ensure the methods suggested are distinct from physical stretching mentioned in the passage.

SECTION B

(Answer any four questions from this Section.)

Question 4

(i) Briefly explain the contribution of John Logie Baird to the field of television. [5 Marks]

Answer:
1. John Logie Baird was a Scottish inventor and electrical engineer who demonstrated the first working television system in 1926.
2. He invented the first pictures in motion that were televised in Europe.
3. In 1927, Baird transmitted the world's first long-distance television signal over 438 miles of telephone line between London and Glasgow.
4. He successfully progressed to transmitting the human face and later invented the first colour picture tube.
5. On 30th September 1929, Baird made the first experimental television broadcast for the BBC from his studio in London.

Teacher's Note:
a) Emphasize Baird's pioneering role in electromechanical television development.
b) Mention key milestones like the 1926 demonstration and 1929 BBC broadcast for full credit.

(ii) State and explain any five characteristics of a television. [5 Marks]

Answer:
1. Audio-visual medium: Combines both audio and visual components, working simultaneously to convey messages.
2. Live medium: Has allowance for footage to be shown in real time as it happens, making audiences feel part of the event.
3. Mass medium: Reaches a large, diverse audience simultaneously across various educational and demographic groups.
4. Domestic medium: Can be used comfortably at home or in domestic environments without travel.
5. Transitory medium: Experiences last for a short time and cannot be experienced in the exact same way again due to constant programming changes.

Teacher's Note:
a) List five distinct characteristics with brief explanations.
b) Highlight television's unique blend of sight, sound, and real-time broadcasting.

(iii) Describe any two early types of colour television programs. [5 Marks]

Answer:
1. Early Sports Programs: Broadcasted live in colour, allowing viewers to watch major events such as the Olympics and Commonwealth Games with vibrant realism.
2. Religious-based Television: Epics such as The Mahabharata were broadcasted to homes, utilizing colour, props, and costumes to recreate historical and mythological times effectively.
3. Soap Operas: Early colour soap operas focused on family and work drama, using colour and sound to set specific emotional moods.
4. News Programs: Real-time events presented in colour provided viewers with enhanced background information and surrounding details.

Teacher's Note:
a) Students need to describe any two of the listed early colour television formats.
b) Explain how the introduction of colour enhanced viewer engagement in each genre.

Question 5

(i) Explain any five principles of design. [5 Marks]

Answer:
1. Balance: Distribution of visual weight across a page using typography, colors, and shapes to create equilibrium.
2. Proportion: The relationship of size and scale between two or more elements in a design composition.
3. Sequence: A logical arrangement enabling the viewer to process information in meaningful chunks.
4. Unity: How well elements work together to ensure concepts are communicated in a clear, cohesive fashion.
5. Repetition: Reusing elements and formats throughout a page to reinforce unity, consistency, and cohesiveness.

Teacher's Note:
a) Design principles govern how visual elements are organised.
b) Provide clear definitions for any five principles from the syllabus.

(ii) Explain how the use of "Colour" affects a design. [5 Marks]

Answer:
1. Colours hold the power to generate ideas, convey messages, spark interests, and evoke specific emotions.
2. Brighter colours accord more importance to certain elements, creating excitement, whereas dull colours offer lesser emphasis.
3. Colours carry universal significance, such as red for warning or danger and green for safety and go.
4. Bright colours set a happy and positive mood, while dark colours tend to project seriousness or mystery.
5. Warm colours show excitement and optimism, whereas cool colours symbolize peace, calmness, and harmony.

Teacher's Note:
a) Colour psychology plays a vital role in visual communication.
b) Discuss both emotional and functional impacts of colour in design.

(iii) Explain any five components of a newspaper page. [5 Marks]

Answer:
1. Masthead: The title and nameplate of the newspaper displayed at the top of the front page.
2. Headline: A phrase printed in large letters at the top of a story indicating its main topic.
3. Teaser: Front-page headlines for stories inside the paper, designed to direct readers inward.
4. Byline: A line naming the writer or author of a specific article or report.
5. Intro/lead: The opening paragraph providing the most important information of the news story concisely.

Teacher's Note:
a) Newspaper anatomy includes distinct layout and editorial components.
b) Ensure accurate definitions for journalistic terms like masthead and lead.

Question 6

(i) Differentiate between 'balancing a page' and 'drawing attention' in photography. [5 Marks]

Answer:

Teacher's Note:
a) Balancing ensures structural equilibrium, while drawing attention creates focal hierarchy.
b) Presenting the answer in a comparative table format ensures clarity.

(ii) Explain how the "Rule of thirds" is applied in photography. [5 Marks]

Answer:
1. The rule of thirds is a framing guideline where an image is divided into nine equal rectangles by two vertical and two horizontal lines.
2. These four lines intersect at four points, which are optimal locations for placing points of interest.
3. Placing subjects along these grid lines or intersections creates a more natural focal point and dynamic composition.
4. It assists photographers in effectively utilizing negative space in the background and eliminating empty areas.
5. In portrait photography, it is most often applied to position the eye line on the upper third grid line.

Teacher's Note:
a) Explain the 3x3 grid concept clearly.
b) Highlight how off-centre placement creates visually engaging photographs compared to dead-centre shots.

(iii) Explain the importance of photography in magazines. [5 Marks]

Answer:
1. Visual Appeal: High-quality photography captures reader attention, making magazines visually stunning and enticing readers to pick them up.
2. Storytelling: Images convey emotions and narratives, complementing written articles and enhancing reader understanding.
3. Branding and Identity: Consistent use of photography style, color palette, and composition reinforces a magazine's brand identity.
4. Setting the Tone: The choice of photography sets the tone and mood, whether glamorous for fashion or urgent for news.
5. Advertising Revenue: High-quality photographs enhance the appeal of advertisements, driving commercial success for the magazine.

Teacher's Note:
a) Photography is central to magazine publishing and layout design.
b) Mention functions ranging from aesthetic appeal to commercial advertising.

Question 7

(i) Briefly explain any five of the 7Cs of effective communication. [5 Marks]

Answer:
1. Clarity: Be clear about the goal of your message, presenting one idea at a time so the recipient understands easily.
2. Conciseness: Keep messages short, simple, and to the point without unnecessary words or repetition.
3. Concreteness: Ensure messages are specific, supported by facts and figures rather than being vague.
4. Correctness: Check that information is accurate and free from grammatical, spelling, and technical errors.
5. Completeness: Ensure the recipient has everything needed to understand the message and take required action.

Teacher's Note:
a) The 7Cs are fundamental pillars of professional communication.
b) Students must explain any five correctly with appropriate keywords.

(ii) Explain any five principles of communication. [5 Marks]

Answer:
1. Irreversible: Once communication is carried out, it cannot be taken back and may have repercussions.
2. Multi-purpose: The same communication can be used for multiple purposes and yield different meanings.
3. Interactive: Communication must occur between two or more communicators with mutual understanding.
4. Transactional: Involves a give-and-take relationship and an exchange of information to complete a task.
5. Punctuated: The way communication is presented changes its meaning; delivery and pauses matter significantly.

Teacher's Note:
a) Focus on theoretical principles governing the nature of communication.
b) List and explain five distinct principles clearly.

(iii) How would you overcome problems faced by you when trying to communicate with people from a different country? [5 Marks]

Answer:
1. Learn basic phrases of the local language to show respect and make communication smoother.
2. Educate yourself on cultural norms, sensitivities, and taboos to avoid causing unintentional offense.
3. Practice active listening by paying attention to both words and non-verbal cues or facial expressions.
4. Ask clarifying questions whenever unsure, rather than making assumptions that lead to misunderstandings.
5. Use visual aids such as pictures, diagrams, or translation technology to bridge language gaps effectively.

Teacher's Note:
a) Cross-cultural communication requires patience, empathy, and adaptability.
b) Provide practical, real-world strategies for overcoming language and cultural barriers.

Question 8

(i) Explain the role of Public Relations. [5 Marks]

Answer:
1. Building and Managing Reputation: PR professionals work to shape and maintain a positive reputation for clients through positive publicity and crisis management.
2. Media Relations: Cultivating relationships with journalists and pitching story ideas to generate positive media coverage.
3. Corporate Communication: Crafting and disseminating corporate messages to internal and external audiences regarding company values and achievements.
4. Crisis Management: Managing crises, developing communication plans, and maintaining public trust during challenging times.
5. Community Engagement: Engaging with the community through social responsibility initiatives and sponsorships to build long-term goodwill.

Teacher's Note:
a) Public Relations goes beyond simple advertising by building lasting institutional trust.
b) Detail key functions like reputation management and media relations.

(ii) Explain the concepts of Covert Advertising and Cross Promotion with suitable examples. [5 Marks]

Answer:
1. Covert Advertising: A practice where a product or brand is incorporated subtly into entertainment media like movies or TV shows without explicit commercial interruption. Example: A character in a TV serial clearly using a specific brand of cough syrup as part of the script.
2. Cross Promotion: A marketing tool in which one product or service is promoted in collaboration with a different, often similar product or service. Example: A mobile phone network partnering with a popular music artist to package songs as exclusive ringtones or offering branded merchandise with meals.

Teacher's Note:
a) Define both terms clearly and provide realistic, relatable examples for each.
b) Highlight how these modern marketing techniques differ from traditional banner ads.

(iii) Explain how Public Relations differs from Advertising. [5 Marks]

Answer:
1. Paid vs Earned: Advertising relies on paid media space with complete creative control, whereas PR relies on editorials, media pitching, and third-party validation.
2. Audience Skepticism: Audiences are often skeptical of advertising as paid self-promotion, whereas PR enjoys greater trust through third-party media endorsement.
3. Control over Placement: Advertisers have guaranteed placement based on budget, whereas PR companies must persuade media houses to feature their story.
4. Appeal Type: Advertising mostly uses direct visual and emotional appeals with an implied message to buy, whereas PR uses logical and rational appeals focusing on importance and trust.
5. Cost and Frequency: Advertising is more expensive and frequently repeated, whereas PR is less expensive and rarely repeated in the exact same format.

Teacher's Note:
a) Contrast PR and Advertising across parameters like cost, control, and credibility.
b) Use structured points for clarity.

Question 9

A new online Saree business was launched by an enterprising young lady. She was new to the internet business scene and needed help with the online business. She hired a consultant who was in-charge of expanding the business. Answer the following questions based on the challenges they would face in their endeavour.

(i) Suggest and explain in brief at least two "Cross Promotion" strategies for the marketing of this product. [5 Marks]

Answer:
1. Collaboration with Accessory Brands: Partnering with businesses selling clothes pins, saree covers, hangers, or jewelry to offer bundled deals, increasing mutual visibility.
2. Collaboration with Readymade Blouse Makers: Teaming up with blouse and underskirt sellers on e-commerce platforms to offer combined saree and blouse packages at discounted prices.
3. Joint Marketing with Ethnic Footwear Brands: Creating promotional packages combining sarees with ethnic footwear or traditional accessories to reach a broader customer base.

Teacher's Note:
a) Cross-promotion leverages non-competing complementary businesses.
b) Ensure suggestions directly apply to an online saree business context.

(ii) Using internet marketing, provide a simple strategy to increase the knowledge and sales of a line of Sarees. [5 Marks]

Answer:
1. Create a Compelling Website: Develop a user-friendly website showcasing saree origins, high-quality images, draping options, and clear pricing information.
2. Search Engine Optimization (SEO): Conduct keyword research for terms like "Sarees at best prices" to improve search engine rankings and attract organic traffic.
3. Content Marketing: Publish engaging blog posts and guides on saree heritage, handlooms, and draping tutorials.
4. Social Media Marketing: Leverage Instagram and Pinterest to showcase products visually, collaborate with fashion influencers, and run interactive polls.
5. Email Marketing: Build an email list to send newsletters featuring product updates, festive promotions, and exclusive discounts.

Teacher's Note:
a) Structure internet marketing strategies comprehensively across web, SEO, social, and email channels.
b) Tailor the digital marketing tools specifically to ethnic apparel retail.

(iii) Briefly explain any two customer-oriented sales promotion tools which would be helpful for the businessman in the above scenario. [5 Marks]

Answer:
1. Coupons and Discounts: Offering discount codes that customers can redeem for percentage or monetary discounts, appealing to price-conscious saree buyers.
2. Loyalty Programs: Implementing reward systems where customers earn points or discounts for repeat purchases, encouraging brand loyalty.
3. Contests and Sweepstakes: Hosting giveaways on social media where customers participate to win sarees, boosting brand awareness and engagement.
4. Flash Sales and Limited-Time Offers: Promoting special discounts for a short period to create urgency and drive immediate purchase decisions.

Teacher's Note:
a) Customer-oriented tools aim to stimulate immediate consumer purchases.
b) Select tools that align with online retail sales models.