Introduction
Mass media is the driving force of this cyber age. The media has proved to be a styleof- the-time rather than the essential necessity. People nowadays depend mainly on the media for every fundamental requirement of their everyday life. The invention of the form of mobile internet has enabled people to keep the world in their pockets. From childhood to old-age, we are in the trap of the media and thus we are gradually sacrificing our invaluable freedom to the mighty media. We cannot find a place in our country devoid of the media as well as its wastage.
Media has established its firm base in the artificial culture of modern era. Despite the fame of our enriched culture and its tradition the present status with regard to its culture as well as disorder makes it hard to feel proud of. As the western business concerns arrived in our nation with the hand of globalisation, our culture has got an uncontrollable shock resulting in great flexibility in our prestige as well as pride.
Mass Media
Once, a simple landline telephone appeared to be a big deal. The age of television followed by the emergence of computers and the world was turned upside down. The Internet has given a great scope to bring the world just a click. The social media such as Twitter, Facebook, have made communication faster. The video calling mediums such as viber and skype bring us very close to each other and people are pleased to being able to interact face-to-face. The news channels too have reduced the wide gap between the mass and the government and made democracy well established. Media has established its crucial position in our everyday life.
Significance of Indian Culture
India is well known for its hoary cultural tradition with immensely great evidence of our customs and traditions. India is unique in the world for its united existence with diverse cultures. India has diverse traditions, customs, linguists, creed, caste, etc. with equal importance to every Indian. Indians endeavour their best to convey equal respect to every tradition and for this reason India has succeeded in paving the way to the westernisation. India has incorporated the western culture by adapting it and hence, it is in course for following the values and trends. When the westernisation appears to be negative and bad traits become apparent, the wide gap peeps in.
Impact of Media on Indian Culture
The media has played the critical role in highlighting various dimensions of Indian culture:
Values of Family and Marriage
The family as well as marriage has lost their values as the younger generation is inclined to television and internet. As a result, the influence of the western culture is growing among them. It has introduced some new relationships such as live-in together relationship in the country, where the marriage and joint family structure has the great importance as well as the major preference for the nuclear family structure.
Adultery
The internet has given the unwanted twaddle easy access to the young minds, and naturally it lightens the sparks for the background of the country to get their identity and pride destroyed.
The growing women insecurity in India is the consequence of the damage caused to our cultural tradition. The cultural degradation has resulted in the growing fear factor in India. Certainly, this is the major reason for cultural degradation.
Governance and Democracy
Media has accomplished great success in connecting the mass to the government. Media has definitely made the citizens aware of the proceedings of the government, which is very important for our democracy. Media has helped greatly to grow up the Indian culture regarding the socialising and community interaction.
Human Values
Social values in India have already lost their ground with considerable progress of media. Media is providing the common man with more along with the information. The culture of conveying respect to the elders is no longer in vogue. With the fast evolution of the new culture and trends, the situation has turned upside down. Everyone has developed the desire for money, property and power instead of caring a fig to anyone or anything coming in course of their path to attain the goal. Naturally, people have the policy of honesty for gaining the short-cut ways to attain their desired target.
Lifestyle
Indians have developed inclination to fast food, as well as the international cuisines as their updated status rather than the delicacy.
The clothing too are about to lose their existence. Males prefer the suiting in the hot summers imitating the foreigners. Females have proneness to the western culture and Indian dresses now appear obsolete to them. Indian female prefer dignified outlook set in western dressings. Now the traditional Indian trend has been redesigned with the fashionable westernised touch. The mother tongue seems shameful to them, rather they feel pride in Indianised English. The adults as well as the kids keep up their conversation in English. The growing trend, in the recent times, is preferring to send kids to convent schools for better English fluency. Many Indians do not even know their mother tongue.
Conclusion
In a word, loss of culture is means the loss of a nation’s value, pride and dignity in the International level. Media is behind all these successes as well as consequences. Despite bringing the world at the corner of our home, media has opened many means to which our society is vulnerable. It is high time that we made the technology dependent on us; rather making it our lord. Now we should realise the situation, take initiatives to upgrade our society by controlling its vulnerable sides for saving our culture and our country from impending ominous