CBSE Class 11 Marketing Segmentation Targeting And Positioning Worksheet
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Segmentation, Targeting and Positioning 1. Answer in one sentence(1 or 2 marks each) 1. What do you mean by positioning of a product? 2. Give an example of a product which can be segmented on seasonal basis. 3. Exposure to western modern culture and population shifts from rural to urban...
INTRODUCTION TO MARKETING Very Short Answer Questions (1 or 2 marks each) 1. Customer value is the difference of total customer benefit and …………………(a) Total customer experience(b) Total customer cost(c) Warranty(d) None of the above 2. Define Marketing. 3. _____________ starts before production of...
FUNDAMENTALS OF MARKETING MIX Answer in one sentence (1/2 marks each) 1. Which one of the 4 P’s is responsible for direct mail? (a) Product (b) Price (c) Promotion (d) Place 2. Which marketing mix manages public relations? (a) Product (b) Price (c) Promotion (d...
MARKETING ENVIRONMENT Very Short Answer Questions (1 or 2 marks each) 1 Advancement in technology lead to greater productivity, higher quality and …………….. cost of production for business. (a) Lower (b) Higher (c) Increases and then starts decreasing (d) No change 2 What is meant by...
Consumer BehaviourMarketing Answer in one sentence (1 or 2 marks each) 1 Branding is a _________________ decision.(a) Product(b) Place(c) Promotion(d) Price 2 The ________________ is the person who first gets the thought or gives the idea of buying a particular product.(a) Initiator(b) Influencer(...
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CBSE vide Circular No.Acad-51/2021 dated 5th July, 2021, notified that in the session 2021-2022, Board Examinations would be conducted in two terms, i.e.. Term I and Term II. This decision was taken due to the uncertainty arising out of COVID 19 Pandemic. Term I...
The acquisition of 21st century competencies of communication, critical and creative thinking and the ability to locate, understand and reflect on various kinds of information has become more crucial for our learners. It is well accepted that Reading Literacy is not...
UNESCO has declared 21st February of every year to be celebrated as International Mother Language day to promote dissemination of Mother Language of all, create awareness of linguistic and cultural traditions and diversity across the world and to inspire solidarity...
Ministry of Education, Govt of India vide letter No. F.No. 12-5/2020-IS-4 dated 16.12.2021 has intimated that under the banner Azadi ka Amrit Mahotsav the National Yogasanasports Federation has decided to run a project of 750 million Surya Namaskar from 01 January 2022...
Ministry of Education (MoE), Government of India has launched a platform for offering Massive Open Online Courses (MOOCs) that is popularly known as SWAYAM (Study Webs of Active learning for Young Aspiring Minds) on 9 th July, 2017. NCERT now offers online courses for...