INTRODUCTION TO MARKETING

Very Short Answer Questions (1 or 2 marks each)

1. Customer value is the difference of total customer benefit and …………………
(a) Total customer experience
(b) Total customer cost
(c) Warranty
(d) None of the above

2. Define Marketing.

1. Explain the term “Business” 

2. Name the auxiliaries to trade which removes the hindrances of time and place. 

3. Differentiate between processing and assembling industry with examples. 

4. Explain any three tools of promotion mix. 

5. Explain different market development strategy of intensive expansion. 

6. Mention and explain any four ways of entering foreign market. 

7. Explain the different external environmental forces.