NCERT Solutions Class 7 Social Science Civics Understanding Advertising

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NCERT Solutions for Class 7 for Social Science Civics Chapter 7 Understanding Advertising



1. What do you understand by  the word brand? List two reasons why building brands is central to advertising?


Brand:  It means stamping a product with  a particular name  or sign in order  to differentiate it from  other products  in the market.

Two reasons  why  building brand  is central  to advertising:

(i) It creates  a positive  image  of the  product  in the eyes of the consumer and encourages them  to buy it.

(ii)  It differentiates the  product  from  the  local or other competitive products in the  market.


2. Choose two of your favourite print advertisements. Now, look at each of these and answer the following questions:

a. What visuals and text is being used in these advertisements to attract my attention?

b. What values are being promoted in these advertisements?

c. Who is this advertisement speaking to and who is it leaving out?

d. If you could not afford the brand that is being advertised how would you feel?



Advertisement 1: Filter your Life

a. It shows the tagline of "Filter your life" by using the plant grown in the filter of the cigarette.

b. It promotes the values of "Smoking is injurious to health".

c. This advertisement speak to all  those who do smoking and leave out them who don't do.

d. I feel nothing if i could not afford the product but appreciate it as it spread social values.


Advertisement 2: Show your child you care

a. It shows the tagline of "Show your child you care" by using the soap, child and mother.

b. It promotes the values of "Mothers love for their child".

c. This advertisement speak to all  those women having small child and leaving out them who don't have.

d. I feel nothing if could not afford the product as there are lot of other care soap for baby available in the market.


3. Can you explain two ways in which you think advertising affects issues of equality in a democracy?


Two ways in which advertising affects  issues of equality in a democracy:

(i) It only focuses on the  lives of the rich  and famous  and forgets about  the issues of poverty, discrimination and dignity.

(ii)  Advertising tends  to promote a certain lack of respect for the poor.  As in a democracy, all people are equal and should  be able to lead a life of dignity.

4. Making an advertisement requires a lot of creativity. Let us imagine a situation in which a manufacturer has just made a new watch. She says that she wants to sell this watch to school children. She comes to your class and asks you all to create a brand name as well as an advertisement for the watch. Divide the class into small groups and each group create an advertisement for this watch. Share it with the class.
class activity 


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