Kaun Banega Paryavaran Ambassador

The Ministry of Environment and Forests, Government of India has launched a campaign titled ‘Kaun Banega Bharat Ka Paryavaran Ambassador (KBPA)’ In Partnership With The Centre for Environment Education (CEE) with a view to promote public awareness about environmental issues. The campaign was inaugurated by Smt. Pratibha Devi Patil, Hon’ble President of India on July 5, 2008. 

KBPA is a ‘nationwide campaign’ that is intended to mobilize opinion of the general public and particularly, the students and children from about 2 lakh schools in the country to select/nominate an ambassador who would be expected to espouse and promote the cause of environment. 

The campaign is aimed at ‘spreading awareness and sensitivity’ about climate change, high consumption lifestyle approaches, its causes and effects for school children in particular choosing the best choices and options in lifestyle approaches for greater sustainability and growth. 

The campaign is an initiative to develop an action based education programme that focuses on explaining this complex and multi-dimentional concept in simple terms and easy to understand manner for the young school going children (and public at large). 

The campaign is an Initiative of Ministry of Environment and Forest, Government of India. This is being facilitated and implemented by the Centre for Environment Education (CEE) 

Broad Objectives: 

The main objectives of the campaign are to: 

  • Increase schools’ participation in the campaign and to start the process to create 10 Youth CC Champions (equal boys and girls) in every school outreached through this campaign 
  • Involve as many students (through the 200,000 schools outreached) as possible in selecting the Paryavaran Ambassador. 
  • Initiate educational, action based activities at the school-level involving and taking forward the small sustainable ideas to environment protection and link into the MoEF National Green Corps schools. 
  • Equip children to champion the cause of climate change education and lifestyles consumption patterns. 

The Paryavaran Ambassador campaign was conceptualized when Ministry of Environment and Forest (MoEF) expressed the need for a celebrity / brand ambassador who could endorse communication and initiatives taken by the MoEF as part of the programmes for promoting environmental protection / action. In view of this a campaign related to climate change education initiative was conceptualized. 

The campaign started in the year 2008 based on the – The United Nations Environment Programme (UNEP) selected theme to draw attention to the carbon economy. In English, the theme was ‘CO2-Kick the Habit: Towards a Low Carbon Economy’. 

In the Phase I (2009-2013) of the campaign the Ambassador would start discussion on selection of School Students as ‘YOUTH CLIMATE CHANGE CHAMPIONS (YCCC)’ 

  The idea is to turn selected students into Climate Change leaders who would represent India globally. 

  The selected students would be trained and would be working on environmental projects on the priority policies. 

 

For more information, please log on to www.ceeindia.org . For further details of the campaign,please contact 

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